Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...