Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand ...