Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not ...

Marketing Management - Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they ...

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase ...

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994. In the two-and-a-half decades since, we've seen the rise of YouTube experts, Instagram influencers, ...

In the three-part B2B Panic Marketing Series, MarketingProfs will share some common causes of the all too pervasive problem of B2B panic marketing. We'll also provide some tips and tricks to help ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Have you noticed that the best books and movies are so totally immersive you feel as if you've actually entered the world they depict? Which is why I'd argue that the people most skilled in content ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...