The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

When you work as part of a team on managing social media—whether it's a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a ...

Brands want to see themselves in publications like The Wall Street Journal, The New York Times, and USA Today. They believe landing in top-tier press can be the break that propels their business to a ...

Many business owners understand both the benefits of SEO and the sheer potential for transforming organic visitors into long-term paying customers. But the issue isn't so much realizing that there is ...

JPMorgan Chase CEO Jamie Dimon has had much to say on the subject of artificial intelligence (AI). And every time the banking titan makes a public statement or sits down for an interview—as he did ...

From the time you book an airline flight until that plane lands, your pecking order in the airline's customer hierarchy determines your travel experience. To the airlines, all customers are not ...

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. As part of anticipated global ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key ...