Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and personalized engagement ...
Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can help build brand loyalty, and more ...
Sheena Kapoor, Head – Marketing, Corp Comm & CSR, ICICI Lombard, talks about the perception of insurance as a low involvement category and how the role of a marketer is both challenging and exciting ...
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