Indeed, it seems like this will be the path forward for app-sisstants, or agents, with Perplexity officially announcing an ad ...

2. Conducting user research is a crucial part of the process: ISO 30071-1, the international standard for becoming mature in ...

It is estimated an eye-watering £40m has been spent globally on OOH advertising in 2024. As OOH spend rises steadily ...

The trends that defined 2024 for DOOH are creating new opportunities for media buyers and owners investing in the medium.

Orion not only looks outwards but also inwards. It looks at facial features, eye tracking and much more. Couple this with AI ...

The president-elect reportedly met with TikTok CEO Shou Zi Chew on Monday, just hours after the company made a formal plea to ...

According to creative experts at Kantar, brands such as Aldi and Cadbury are reaping the rewards of committing to the same ...

The Drum’s founder ponders whether the porter’s present popularity comes at a price. Do viral TikTok challenges and beer ...

Want to learn how to harness AI, automation and creator voices to drive business growth in 2025? Register now to gain ...

Ad agency Dude created the campaign, which will run in Shoreditch and Clapham in London and Piccadilly in Manchester.

Daniel Vera Villalobos of Serviceplan’s Plan.Net Studios argues spatial computing is transforming our very idea of space – ...

LLMs play a major role in many buyers’ shopping experiences. John Dawson at Jellyfish explains how to understand what ...