Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

Global linear TV ad spend will grow 1.9% this year to $153bn. Connected TV ad spend is forecast to rise 19.6% in 2024, and will account for two-thirds of all growth in the video ad market (combining ...

One in eight (13.1%) of UK homes now has ad-funded access to Netflix, according to Barb’s latest subscription video-on-demand (SVOD) audience data. The number of UK homes on Netflix’s ad tier reached ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...

This article explores how prioritising creativity is essential for building future demand and driving greater long-term success, supported by research from James Hurman and other studies. In his ...

The rapid development of technology and the shift in public consumer psychology have promoted an increasing number of product features. For example, one can also use mobile phones to take photos and ...

Our objective was to elevate Changan's brand presence and ensure that Changan remained at the forefront of consumers' minds. Instead of traditional features-centric strategies, we aimed to forge ...