On top of this, the White House also spoke out in defense of the ad, and amid renewed interest in Sydney’s personal political leanings, it was subsequently confirmed by BuzzFeed on Aug. 2 that she is, in fact, a registered Republican. Donald Trump then got involved and expressed his support for Sydney, and yeah, the whole thing is pretty wild.

"Sydney Sweeney Has Great Jeans" is and always was about the jeans," reads the statement, which the company posted to Instagram. "Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.