Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

Toyota and Lexus preview bold concept cars for Japan Mobility Show 2025: a Century SUV coupé and a six-wheeled LS minivan ...

For decades, Century has referred to a high-end automobile made by Toyota — first a sedan, and then an SUV. But beginning ...

Ever since your author was but a wee tot, the hierarchy for Toyota and Lexus was simple -- Toyota was the mainstream brand ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

Century ushers in Toyota’s next era a full ultra-luxury lifestyle brand combining city design, mobility sea & air, and health ...

Toyota is redrawing its brand hierarchy—after more than three decades of positioning Lexus as its top brand, the Japanese ...

A new study from iSeeCars.com ranked car brands by how likely their vehicles are to reach 250,000 miles. The top four brands were so high above average, that the remaining 28 were below. Not every car ...

In August 2025, BYD achieved a global sales figure of 316,300 vehicles, successfully surpassing traditional giants like Ford and Hyundai, becoming the first Chinese brand to enter the top three in ...