Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers opt ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

Create Smarter. Scale Faster. Connect Deeper. with IMAGENLY AI Creative Agency Let’s be honest — content creation today is ...

Ian Blaine, SVP of innovation & insights at Brightcove, predicts AI will become complementary to human creativity ...

Chandrika Jain, director of marketing at Lenovo India, sees this as a testament to growing consumer appetite for AI-powered creativity. “Rather than replacing human ingenuity, AI is proving to be a ...

A spec ad for KFC created entirely in AI has sparked a row over ethics and originality in advertising. Here, Olaf van Gerwen, founder of Chuck Studios, one of the companies whose work appears in the ...

AI, entertainment jobs, tariffs were among the subjects addressed by Hollywood at this week's National Association of ...