Sophie Cunningham starred in a new Adidas ad for Damian Lillard’s Dame X shoes, this time highlighting a fresh colorway.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Adidas' CEO said on Wednesday that "nervous" retailers in the United States were ordering less product upfront as they waited ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander took the high road in response to Anthony Edwards' adidas commercial.

Nothing wrong with a little trash talk. After Anthony Edwards' shoe brand trolled Shai Gilgeous-Alexander in a recent ...

Deep dive into Arsenal's approach to sponsorship with Emirates, Adidas, Visit Rwanda and more, with exclusive details and ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Sports Emotion, the Zaragoza, Spain-based parent of the Fútbol Emotion, Basketball Emotion and Running Emotion retail chains, ...

Where do you begin with fixing Man United? From coaching to player identification to infrastructure, what's the first place ...

Sponsored jersey patches appear to be coming to college sports. How UK's Nike and U of L's Adidas contracts could block the new revenue stream.

Earlier this week, Stockholm post-punkers Viagra Boys were on The Daily Show, and frontman Sebastian Murphy wore an Adidas track jacket with the Viagra Boys logo on it. I was like, “Oh, that looks ...

Jacksonville Jaguars players Trevor Lawrence and Travis Hunter got a jumpstart on their relationship when the two players shot a commercial together earlier this year. Adidas, which both athletes are ...