Sophie Cunningham starred in a new Adidas ad for Damian Lillard’s Dame X shoes, this time highlighting a fresh colorway.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Seven days on from the announcement that Grace Wales Bonner is the new creative director of menswear at Hermès, the designer ...

Here's hoping Bad Bunny's haters aren't Lionel Messi fans ... 'cause the soccer legend and Super Bowl halftime performer met ...

Reebok added that the new regional HQ is designed to accelerate retail expansion, strengthen performance and women's ...

Shai Gilgeous-Alexander and Anthony Edwards –– have been drug into a friendly rivalry via their shoe companies after the two ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander took the high road in response to Anthony Edwards' adidas commercial.

Nothing wrong with a little trash talk. After Anthony Edwards' shoe brand trolled Shai Gilgeous-Alexander in a recent ...

Deep dive into Arsenal's approach to sponsorship with Emirates, Adidas, Visit Rwanda and more, with exclusive details and ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Sports Emotion, the Zaragoza, Spain-based parent of the Fútbol Emotion, Basketball Emotion and Running Emotion retail chains, ...

The cleats are part of the NFL's "Crucial Catch" initiative for cancer awareness "Crucial Catch" is a partnership between the NFL and the American Cancer Society. The program focuses on early cancer ...