The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

From Guccio Gucci to Tim Horton, meet the people who launched hugely successful businesses in their own names.

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

Where celebrities lead, fans follow. This formula doesn't seem to be changing anytime soon, even when it comes to the ...

Marvel was in dire straits in the 1990s. Broke and drowning in debt, the comic book company had released just one movie with ...

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...

Chris Smith and Jack Turner are in talks with John Hughes III to produce a documentary about the legendary Chicago filmmaker ...

From the Berlin Wall to the streets of New York, no sneaker brand dominated the 1980s like Adidas. Before the Air Jordans took flight and when New Balance was just for running, the triple stripes ...

Stef Reid grew up as a sports-obsessed child, dreaming of playing rugby internationally. But on the eve of her 16th birthday, her life changed forever. Severe propeller lacerations from a horrific ...

Minnesota Timberwolves guard Anthony Edwards had one of the best debut hoop shoes of all time. For two NBA seasons, the adidas Anthony Edwards 1 dominated the league and the footwear industry. Between ...

A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between Rudolf and Adolf "Adi" Dassler, through their respective Puma and ...