Amazon CEO Andy Jassy says that as the company unveils its next generation of Alexa, Alexa+, powered by generative artificial intelligence, it is keeping customers' privacy top of mind.

There's one major shift in the way Amazon is approaching its next-gen Alexa, and it's got nothing to do with AI

After Amazon’s takeover of the 007 franchise, a new report reveals what steps the company is taking to get James Bond 26 off the ground.

Removing complexity for our customers with products that make every single day better and easier,” said Panos Panay, Amazon’s vice president of device and services. “When

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

One of its standout features is the ability to seamlessly manage smart home devices. Amazon is now positioning Alexa+ as a digital assistant that goes beyond simple voice commands. For non-Amazon Prime members, the service is priced at $19.99 per month. It is free for Prime membership subscribers.