Connnor Flannery (‘25), more commonly known as @connorpugs for his viral short-form videos on Instagram, started building an ...

Branding a business for millennials and Gen Z takes more than a good look or a trendy color palette. Younger buyers want to feel a real connection, and that only happens when your brand shows up with ...

The top-selling products, the ByteDance-owned company reports, were a skincare set by Korean brand Medicube, an active game ...

Generative AI offers unprecedented opportunities for video marketing. It also comes with a wide array of pitfalls. Here's how ...

The holiday season brings cheer, and unfortunately, a surge in scams. The Better Business Bureau recently released its annual ...

Meta Platforms ( META +0.46%) is a company many of us have close contact with daily. That's because it's the owner of some of ...

Second-screen viewing is popular, meaning TV fans may be half-watching and tuned out of ads. Tubi says it can still reach ...

The Better Business Bureau receives daily reports of misleading social media ads as holiday shopping ramps up, warning consumers to be cautious while scrolling through their favorite apps.

The most forward-thinking companies won’t choose between corporate branding and personal branding—they’ll merge them. They’ll ...

It's the most wonderful time of the year… to shop. This season consumer spending is expected to hit new highs, with the National Retail Federation forecasting holiday sales to exceed $1 trillion for ...

Just like QVC lets entrepreneurs show off and sell their products, social media can let side hustling creators show off their ...

With Thanksgiving now firmly in the rearview mirror, the holiday shopping season is now in full swing. Black Friday sales ...