"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are few Christmas traditions quite as endearing as the Elf on the Shelf, so it's easy to understand ...

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This holiday season, lots of kids all over the world are going to ask their parents (and Santa) for a doll. Ideally, a doll that looks a little bit like they do. But that's a real challenge for ...

Elf on the Shelf is back in Brum for 2020 - and he's been up to all kinds of mischief already! The lovely mums and dads on our Brummie Mummies Facebook group have sent us some brilliant pics of the ...

Kids can be picky–about everything! That’s why it’s not always easy to find clothes your kids will love. And, if children don ...

Elf on the Shelf is back in Brum for 2020 - and he's been up to all kinds of mischief already! The lovely mums and dads on our Brummie Mummies Facebook group have sent us some brilliant pics of the ...