While most G.I. Joe characters are fictional, toy company Hasbro has also sought to honor actual Americans with a number of ...

Mattel is banking on Gen X to pass the torch and give the Masters of the Universe movie and toys a multi-generational boost.

The two-day convention will feature more than 315 vendor tables, arcade games, cosplay and guests from franchises including ...

The $170M superhero action movie that nearly destroyed an entire franchise is suddenly a beating the competition on streaming ...

Before he was negotiating licensing deals for brands like G.I. Joe and Transformers, Jonathan Cathey was just another Laguna ...

A trip into Subatomic Toys on Commercial Street in south-central Salem can feel like time-travelling back to childhood. The ...

Before he was negotiating licensing deals for brands like G.I. Joe and Transformers, Jonathan Cathey was just another Laguna ...

The G.I. Joe section is a military operation of nostalgia, with Real American Heroes lined up ready for action. These aren’t ...

Hasbro just launched a new cable channel called Hasbro Legends -- the toy giant teamed up with Get After It Media to blast ...

The annual convention will feature a G.I. Joe reunion, The Cereal Club, Artist Alley and a Captain Cradle comic book launch.

Read on for news about Abrams's 'Danny Go!' publishing program, Running Press Kids’ puzzle books tied to Scrabble and Clue, ...