Google spent the past week in a Virginia federal court arguing against the Justice Department’s push to force the sale of its advertising exchange. The company contends that such a move would be too ...
Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...
Google, the leader in search and online advertising, is facing multiple ongoing investigations and lawsuits from various government agencies for alleged antitrust violations, and has proposed selling ...
In a separate trial, the U.S. tech giant recently deflected the Justice Department’s attempt to force it to sell its Chrome browser ...
Without a break up of its ad tech monopoly, the DOJ argues, Google will find another way to cheat.
More competition between SSPs and ad servers should be a boon for publishers in the long term. But publishers will feel some growing pains if there is a sudden disruption in Google’s ad payouts or if ...
Sam Cox, former VP Global Partnerships at MediaMath, has moved to Google as group product manager for AdX Buy Side and Policy, Real-Time Daily has learned. A Google spokeswoman confirmed Cox’s new gig ...
The writing was on the wall. Google revealed late Thursday it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX). Neal Mohan, VP of video and display advertising at Google ...
Google has again been sued in US federal court by a web publisher alleging that the search giant does not refund advertisers when it discovers they have spent money on "invalid" clicks, and instead ...