Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

Hasbro launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker’s cast of characters into the ...

Hasbro and Disney Consumer Products have unveiled the 1:1 scale Ultimate Grogu animatronic The interactive figure features an intricate network of built-in motors and sensors to deliver over 250 ...

Ever since he dazzled the world at the climax of the first episode of The Mandalorian, there has been a yearning for Grogu (or Baby Yoda/The Child, as he was known back in those halcyon days) ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

April 23 (Reuters) - Hasbro (HAS.O), opens new tab on Thursday delayed its quarterly results due to a cybersecurity incident, but forecast first-quarter sales ‌above analysts' expectations, sending ...

Hasbro's Marvel Legends line may focus mostly on delivering figures based on Marvel's comic book, film, and TV projects, but sometimes they branch out into games as well. And given the massive ...

WASHINGTON — American toy-making company Hasbro was hit by an apparent ongoing cyberattack, with the company confirming Wednesday that it may take "several weeks" before the incident is resolved.