AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next ...

Toronto’s marketing scene is pretty dynamic these days. There’s a big push for digital skills, which makes sense given how much we all live online now. Think about it – from scrolling through social ...

Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

Learn how to unlock AI’s full potential with expert tips on crafting perfect prompts using a five-layer context engineering ...

If you want change, for real, you should own it. What change do we want, though? There are four big battles that the world needs to win: technological breakthroughs, sustainability, collaborative ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Tired of boring, generic marketing slogans? This guide provides over 100 real-world examples of catchy marketing phrases, but more importantly, it breaks down the strategic principles behind them.

AI marketing was proposed by Zhao Zhenhua, the founder of China Chuangzhao Network, on January 8, 2020. Small and medium-sized enterprises must excel in AI marketing. 1. Core Definition Artificial ...

Balancing upstream marketing and downstream marketing means less wasted time, money, and opportunities. But why is each of them so important to consider? Upstream marketing helps you discover what ...