To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

More than 99% of bankrupt drugmaker Purdue Pharma's creditors voted to accept a $7.4 billion settlement of legal claims related to the company's sales of addictive opioid medication, the company said ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The launch of the Annual Marketing Planning Tool reflects Trellist's continued investment in practical solutions that make planning more effective, measurable, and adaptable. Together with its ...

Keystone Financial Planning isn't a huge energy investor but Chevron isn't the only integrated oil major in its portfolio.

After more than a year of work, Gahanna has a draft plan that outlines ways the city can adapt to growth while also ...

A major milestone in the development of financial planning in the UK happened the other week, writes Chris Budd.

What makes a haunted house truly unforgettable Is it the jump scares, the eerie ambiance, or the story woven through each ...