For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Generative AI offers unprecedented opportunities for video marketing. It also comes with a wide array of pitfalls. Here's how ...

Affiliate marketing thrives on one key element — traffic. No matter how appealing an offer or product may be, it won’t ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Just like QVC lets entrepreneurs show off and sell their products, social media can let side hustling creators show off their ...

Preteens using increasing amounts of social media perform poorer in reading, vocabulary and memory tests in early adolescence compared with those who use no or little social media. That's according to ...

The Portland Mercury is seeking a creative and strategic Social Media Manager to grow and engage our audience across multiple platforms. This role emphasizes developing and executing social media ...

Introduction: Research on social media influencer marketing has grown significantly in recent decades, particularly in the fashion industry. This field is crucial for marketers, management, and ...

Influencer Taylor Hayes, who runs a blog and several social media channels as imperfecttaylor, recently shared on TikTok that she’s leveraging brand deals and her growing number of followers to retire ...

Problematic social media use (PSMU) shares many features of other behavioral addictions. PSMU was recently reviewed in the official journal of the American Society of Addiction Medicine by National ...

Social media use is widespread and continues to grow. The most popular social media site, Facebook, is used by 68% of Americans and the average American spends over two hours a day on social media.