McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Kennedy Nine Sammons opened a women's boutique two years ago and sells comfortable classic apparel and Taylor Swift-inspired ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Boys & Girls Clubs promotion; Humane Society; Fergeson Skipper president honored; Florida Super Lawyers; Douglas Elliman; ...

Taylor Swift's 38 album variants for 'The Life of a Showgirl' spark debate, with some calling her marketing 'exploitative' ...

Brand impersonation is a marketing problem wrapped in a cybersecurity disguise. Here's what leaders need to know.

A Boston University business professor explains how the business of Halloween causes the spooky season to have an earlier ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

The Reed Duchscher-run Night, which provides support to creators like Kai Cenat and Hasan Piker, has acquired Experiential ...

In an era dominated by digital marketing, some entrepreneurs are finding success by turning back the clock and embracing traditional outreach methods.

The NFL legend teased another "roast" last week, leading to speculation that he would do a sequel to the infamous Netflix event, but he revealed Tuesday that the roast in question is tied to a new ...