As one of Amazon's bestsellers in the Amazon Prime Day sale, it's safe to say that the Maybelline Sky High Mascara deserves ...

I tried Il Makiage's Black Card Mascara. Its formula and perfectly designed brush help to lift and lengthen lashes while ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But why makes this different from other mascaras? Besides ...

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

And we’ve tried them all. We’d ditch foundation, highlighter and even cream blush for the magic wands that make our lashes go from non-existent to fluttery, fanned-out things of beauty. And the best ...

This isn’t just any mascara (you can find the best ones here). If you’ve spent any time scrolling TikTok, you’ve probably ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story This $21 One-of-a-Kind Skin Tint Gives You a ...

Origins: Lash-darkening products have been part of the feminine make-up arsenal for thousands of years, but it took the primping sister of a entrepreneurial brother to bring mascara to market in ...

A 'magic' $11 mascara that promises to give 'limitless length' to lashes has sold out in stores across the country after going viral on TikTok. Maybelline's newly-launched Lash Sensational Sky High ...

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25. Designed by Zynga’s in-house gaming ...