Check our Sneakers news for more upcoming releases and breaking content! Tyrese Maxey first signed to New Balance back in January 2023, joining athletes like Nuggets’ Jamal Murray and Kings’ Zach ...

With Christmas right around the corner, New Balance gives Kawhi Leonard's signature basketball shoe a seasonal makeover. According to the brand, this icy blue iteration of the New Balance Kawhi is ...

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New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft. The 6-foot-9 forward ...

Thanks to the 2025 NBA Draft, the Dallas Mavericks are equipped to go all-in on their future with number one overall pick Cooper Flagg as the cornerstone of their franchise. He’s already the upcoming ...

Before his freshman season with the Duke Blue Devils, Cooper Flagg was heralded by New Balance as making "the intelligent choice" by signing a long-term deal with the Boston-based brand. Flagg has ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive it in your email? Subscribe here.) Name-dropped today: Cooper Flagg, Josh Allen, Woody Johnson, Faith ...

On Monday night, the Minnesota Timberwolves defeated the Dallas Mavericks 120-96. While the Mavericks struggle through a rebuilding year, their power forward Cooper Flagg is enjoying a standout rookie ...