Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...

Ching recently embraced this very approach in its campaigns, collaborating with some of India’s most celebrated directors, from Shaad Ali and Rohit Shetty to Ali Abbas Zafar, Maneesh Sharma, and now ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Researchers are questioning whether the very features that are meant to boost performance may actually increase the risk of ...

Shopper behavior, brand buzz, and ad performance from last year point to clear playbooks for marketers heading into Black ...

The golf shoes market is anticipated to grow due to rise in demand for performance-oriented designs, innovations in comfort & ...

Interview with WNBA All-Star Sabrina Ionescu on her Dove partnership, body confidence, and best-selling Nike basketball shoe ...

If it were a national economy, cybercrime would be the third largest in the world, behind only the United States ...

Memphis coach Penny Hardaway has a roster for his seventh season at his alma mater that seems to test what is possible in the current landscape of college athletics. Each of his 15 Tigers is ...

Spike Lee’s cinematic journey came full circle as the iconic filmmaker received the festival’s Lifetime Achievement Award — ...

I also sprayed PAM cooking spray on the bottom of my spikes so the mud didn't clump up on them ... Next month she'll ...