I recently bought a new Windows laptop and struggled to get the search bar in the Start menu working like it should.

As technology advances in English, a UC Santa Cruz professor is making sure Indigenous languages don’t get left behind.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is new campaign type in Google Ads channel ...

The age of “just Google it” was built on the idea that one tool could do it all. The age we’re entering is built on the ...

Get your Black Friday PPC campaigns in shape with platform-specific guidance, feed prep, bidding tips, and practical ...

Search engines use special rules called algorithms to rank websites. They look at things like how useful the content is, how ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

The U.S. government's antitrust suit against Alphabet Inc's Google on Tuesday could deliver a huge opportunity for Microsoft Corp to increase usage of its Bing search engine, an unexpected epilogue ...

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward ...

This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI ...

One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they're somewhat useful, and 28% say they're not too or not at all useful.