Meet The Exec Who Thinks Merch Can Be ‘More Powerful Than A Simple Transaction’

Bravado president Matt Young explains the merchandise company's strategy for artists including Billie Eilish, Rihanna, Olivia Rodrigo, and Slipknot.

Slipknot's Sid Wilson Talks Vomit Face Records, Kinship With Bushwick Bill & Taking the Rapper's Son Under His Wing: ‘We're Family Now'

When you think of Sid Wilson, it's likely you'll think of the unsettling gas masks he sports on stage as Slipknot ‘s DJ.