While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

It goes without saying that Search Engine Optimisation (SEO) is an ever-evolving digital marketing strategy. With Google’s ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now ...

South Africa’s younger vehicle buyers turn to TikTok, Instagram and YouTube to research and make their purchase decisions.

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing ...

The move could affect all Instagram and Facebook subscribers and the future of the global advertising industry.