TikTok Shop creators and customers are wondering what will happen if the social media app goes dark on Sunday. What to know.

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called ...

Users on Instagram fretted about whether they would still receive merchandise they had bought on TikTok Shop, the video platform's e-commerce arm. Marketing firms reliant on TikTok have rushed to ...

TikTok said on Sunday said it was restoring its service after US President-elect Donald Trump said he would revive the app’s ...

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be ...

Experts have said the app will not disappear from existing users’ phones once the law takes effect Sunday, but TikTok said it ...

With a possible TikTok ban just days away, many U.S. users are looking for alternative social media platforms to help them ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

But companies helping keep TikTok online in the United States are still taking a legal risk, said Gerstell and Ryan Calo, a professor at the University of Washington’s law schoo ...

TikTok users are migrating to RedNote, a popular Chinese social media app similar to Instagram. RedNote, also known as ...