There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

It seems like Tropicana's cereal developers would've drawn inspiration from fruity classics like Trix and Froot Loops. They did not.

Walmart's (WMT) US business is getting rid of artificial dyes and 30 additional ingredients like preservatives, substitutes, and sweeteners across its private-label food brand portfolio. The product ...

Tom Bowen is a senior editor who loves adventure games and RPGs. He's been playing video games for several decades now and writing about them professionally since 2020. Although he dabbles in news and ...

Big changes are coming to the food aisles of America’s largest retailer. Walmart announced Wednesday it will eliminate synthetic dyes from all its private-label brand food products. Those brands ...

General Mills is scheduled to report fiscal first-quarter results before the market opens Wednesday. Here is what you need to know. SALES: The maker of Trix cereal and Nature Valley granola bars is ...

The cover of "To Die For" and author Rosie Grant. (Courtesy of Harvest) Some people treasure family recipes so much that they've etched the recipes into their gravestones. Rosie Grant has collected ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...