ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

The United States Tennis Association (USTA) announced Craig Tiley will serve as its new Chief Executive Officer. Tiley previously led Tennis Australia as its CEO for 13 years, and served as the ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

When the dust finally settles in the days after Sunday’s eagerly awaited US Open men’s final, the United States Tennis Association will issue its annual victory-lap press release. It will tout another ...

NEW YORK – The US Tennis Association (USTA) has launched a dedicated credential programme for social media creators at the US Open as part of a drive to court younger audiences. Roughly 50 creators ...

NEW YORK, Sept 3 (Reuters) - The U.S. Tennis Association has launched a dedicated credential program for social media creators at this year's U.S. Open as part of a drive to court younger audiences, ...