“The rule of thumb is to wash after every ten wears,” says Matashi. “If you’re using a lot of product, wash as needed—buildup can dull the hair. Stick to a simple routine: a gentle cleansing shampoo ...

Influencer Matt Newman, who goes by @mattloveshiar on TikTok, shared a quick and easy hack to level up a Halloween costume wig. On Oct. 18, the influencer shared a video of himself trying on a red wig ...