Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the company’s former CEO Andy Byron and then-HR executive Kristin Cabot at Coldplay’s concert.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Gwyneth Paltrow, who was married to Coldplay's frontman Chris Martin for 13 years, announced Friday on X that she has been hired by Astronomer as a "very temporary" spokesperson.