Whatta man! Jelly Roll exuded confidence as he showed off his legs in a pair of Daisy Dukes in a new beverage commercial amid his weight loss journey. The country singer, 40, appeared in the new ad for Zevia,

Whatta man, indeed! Country sensation Jelly Roll is starting the conversation about body positivity and masculinity as he confidently flaunted his legs in a pair of Daisy Dukes for a new beverage commercial on March 10.

Jelly Roll has been on a serious health kick over the course of the last year or so, and during a recent chat with Eric Church, the country superstar shared what originally inspired him to lose a massive amount of weight.

Fans aren’t only loving Jelly Roll for his music, but they’re now praising the “Save Me” singer’s appearance in a new commercial. The husky crooner appears in a new spot for Zevia natural soda sporting a flannel shirt with sleeves cut off over a white T-shirt,

At a glance, Jelly Roll’s new commercial for Zevia is kind of corny. The singer gets out of jacked-up truck wearing cutoff shorts, a white tank top and sleeveless flannel. Then, he fluffs his hair, takes his shades off like he’s some kind of supermodel and struts toward a cooler set up just outside an old gas station.