"Writing this song helped me through a hard time...I hope that sharing it can help others too," EJAE said of her new single.

KPop Demon Hunters' duo Maggie Kang and Chris Appelhans explain how K-pop music, K-dramas and anime came together in Netflix's most-streamed movie.

According to creator Maggie Kang, nothing following the live-action remake trend. “There's so many elements of the tone and the comedy that are so suited for animation," the Korean-Canadian co-writer and co-director told the BBC in a recent interview. "It's really hard to imagine these characters in a live-action world.”

Rumi isn’t your typical animated heroine. As the lead vocalist and half-demon leader of the fictional Kpop group HUNTR/X, she’s equal parts stylish and powerful. Voiced by actress Arden Cho and singer EJAE, Rumi’s dual identity—Kpop idol by day, demon hunter by night—has made her one of the most talked-about characters in streaming history.

Korean culture is everywhere; its success fueled as much by adults as by kids.

When fictional pop stars sell more fan merch than Taylor Swift in her TLOAS era, you know they've got something "Golden" there. Shop these "KPop Demon Hunters" graphic tees and join the global phenome