Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

Coastal Carolina University marketing researchers warn new trends in AI could lead to ChatGPT making purchases for a user ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

If you understand how to work in this new changed and challenging digital marketing environment, you will be winning. Here ...

Stories that relate to what's top of mind for your audience tap into emotion, grab attention and drive recall.

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Video is transforming legal marketing – here’s why. From TikTok to YouTube and even your LinkedIn feed, video is now the ...

AI is incredible at speed, reach, and pattern recognition. But without the human layer of cultural fluency, especially from ...

There’s no shortage of online marketing courses out there. Every time I scroll LinkedIn, I’m hit with new “masterclasses” ...

When brand and demand reinforce each other, growth accelerates.

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...