Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Mattel just released the Stevie Nicks Bella Donna Barbie Doll which you can now buy online at Amazon, Mattel, and Walmart. Shop Stevie Nicks Barbie ...

A new product drop from a legendary doll brand celebrates a prominent figure in Mexican folklore. It will be frightening for ...

It was only right for the rock icon to follow up her 'Rumours'-era Barbie with a doll inspired by her first solo record, she ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...