The NBA Cup is good, but the league’s next challenge will be getting fans to care as much as its participants.

It's harder to generate spectacle in Oklahoma City or Milwaukee. But if the NBA Cup is going to stay in Las Vegas, there have to be changes to the tournament that make fan travel logistically ...

LAS VEGAS (AP) — Winning the NBA Cup won't bring a championship parade to Oklahoma City or Houston or Atlanta or Milwaukee. There's a trophy. There's some cash. There are bragging rights. And that's ...

Oh, and the wave. Maybe this should be the last NBA Cup in Las Vegas. It might not be, of course. The expectation, based on the behind-the-scenes discourse at the final, is the NBA Cup will likely ...

The NBA Cup will have a handful of games played in Vegas this winter, giving locals the moment they've been waiting for — at least until NBA expansion arrives. Las Vegas's T-Mobile Arena is ...

He's currently the Associate Director of Programing. The NBA Cup is headed to Las Vegas with four teams vying for the title and the prize money that comes with it. In the Eastern Conference ...

LAS VEGAS – The Milwaukee Bucks return to the final four of the Emirates NBA Cup in Las Vegas this weekend, the only team to make a repeat trip to the desert after the inaugural event created by ...

The NBA Cup is on an even stronger trajectory. Everything about this year’s version in Las Vegas feels bigger, including the community initiatives like refurbishing the Bill & Lillie YMCA.

Just four teams remain in contention to win the 2024 NBA Cup and lift the new trophy in only the competition’s second season. Las Vegas is one of the fastest growing cities in the US and ...

LAS VEGAS — The league caught a major break last ... which is back with the renamed NBA Cup. But the Lakers won’t be back, and also missing is what would have been another major draw.

Oh, and the wave. Maybe this should be the last NBA Cup in Las Vegas. It might not be, of course. The expectation, based on the behind-the-scenes discourse at the final, is the NBA Cup will likely ...