South Carolina star quarterback LaNorris Sellers is making the most of his breakout season by adding another NIL deal to his ...

IMG Academy leads the way in NIL education, preparing elite student-athletes for NCAA revenue sharing set to begin July 1.

Brian Hartline's days of stacking multiple top-100 receivers in a single class appear to be over as the House settlement ...

Three college quarterbacks -- including a potential top-five pick -- are putting their money into VC-backed start-ups.

The ability of college athletes to cash in on their fame has led to fewer players jumping to the NBA early, and this week’s ...

Kansas State quarterback Avery Johnson has been cashing in big on NIL deals. Early Tuesday, Johnson announced on Instagram he ...

Name, image and likeness (NIL) compensation and the transfer portal in major college sports continue to perturb Florida’s ...

"We had guys come to me saying, 'Coach, I need to know I’m the starter.' And I said, 'Be the starter. Earn it,'" Hill said.

Influential Athlete, a name, image and likeness (NIL) company headed by former Fox 6 WITI-TV news anchor Stephanie Grady, has ...

IMG has been talking with colleges about the upcoming transition to revenue sharing for more than a year and have experts ...

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big ...

In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...