Genius of Severance's Grand Central Pop-Up

'Severance' cast, Ben Stiller take over New York's Grand Central for Season 2: Watch
The cast of Ben Stiller's "Severance" made a surprise appearance as their characters inside a glass box at Grand Central in New York City.
I went to the 'Severance' pop-up in Grand Central Station. It was wild.
A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Station on Jan. 14. And I witnessed it in all its surreal glory. The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall,
Adam Scott, Patricia Arquette and ‘Severance’ Co-Stars Pop Up in Grand Central to Promote Season 2 | Video
Executive producer and director Ben Stiller shared content of the performance art installation to his social media
Excited for ‘Severance’ season 2? The cast just showed up in a glass office at Grand Central Station.
Ben Stiller, who directs the series, shared photo and video from the scene on Twitter/X — series stars Adam Scott, Britt Lower and Zach Cherry appeared in character inside a glass-walled office at Lumon Industries.
Severance Cast Draws Huge Crowd in Grand Central Station to Promote Season 2
Severance is sharing an exclusive peek into their severed office.The acclaimed Apple TV+ series deployed an unlikely marketing tactic ahead of its second season — which premieres on Friday, Jan. 17.
‘Severance’ Cast Bring Lumon Industries Office To Life In Glass Box At Grand Central Station
Apple TV+ put the cast of 'Severance,' including Adan Scott and Patricia Arquette, in a glass box at Grand Central Station to promote Season 2.
Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal
‘Severance’ Cast Brings Lumon Offices to Grand Central Station
Adam Scott, Britt Lower and Zach Cherry all appeared as their 'Severance' characters for the pop-art. Ben Stiller was on hand for pictures.
Apple's 'Severance' NYC Pop-Up Strongly Urges You to Catch Season 2. Here's When
The promotional stunt comes ahead of the highly anticipated release of new episodes. Here's how and when to tune in.
‘Severance’ cast takes over New York City’s Grand Central Station in quirky pop-up to promote season 2
According to the New York Post, for around two and a half hours, starting at 4:30 PM, they remained in character, much to the amusement of the commuters. It was an unusual and captivating promotional stunt, bringing the world of Severance directly to New York ‘s busiest transit hub.
‘Severance’ Cast, Ben Stiller Surprise NYC’s Grand Central With Clever Stunt
The cast of Severance, including Adam Scott, Zach Cherry, Patricia Arquette, Britt Lower, and Tramell Tillman, surprised subway riders in New York City by setting up inside a glass cube with workstations resembling those from the show,
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Here's what you should remember from the first season of "Severance" and how certain moments and symbols could foreshadow what happens in Season 2.
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