Campaign Brief2d
From native to branded content: Avid Collective calls for industry alignment + standardisation from publishers, brands and agencies
Australian branded content company Avid Collective is calling for the establishment of a unified category name and definition ...
Campaign Brief2d
Uber and London Gatwick show travellers ‘You’re Almost There’ in new work via Mother London
Uber has become the new media partner for London Gatwick. This collaboration brings prominent creative, branding and ...
Campaign Brief1d
Q&A: MIRIMAR Aussie expat brothers John + Luke McKelvey on global success and the road ahead
Aussie expat brothers John and Luke McKelvey, co-founders of independent creative agency MIRIMAR, have carved out a space for themselves on the world’s largest stage—the United States. The Emmy ...
Campaign Brief1d
rebel helps turn new year fitness resolutions into reality in new work via The General Store
Leading Australian sporting goods retailer rebel has launched its latest campaign, ‘Seize the Year,’ created in collaboration with The General Store. The campaign inspires Australians to turn their ...
Campaign Brief1d
Matt Barbelli from Wonderful: “What Story Is Your Brand Telling This Australia Day?”
The public conversation around Australia Day has evolved. For many, the date represents unity and celebration, but for others, it marks the beginning of loss and displacement for Indigenous ...
Campaign Brief1d
“New Year, New Job 2.0”: Trade Me Jobs brings back Job Hunt January campaign via Special PR
Building on last year’s hugely successful Job Hunt January campaign – which saw thousands of exploring new opportunities, including over 70,000 views of the KFC Wicked Wing Taste Tester role – Trade M ...
Campaign Brief1d
Myer consolidates creative and production with Howatson+Company
As part of Myer’s ongoing strategic review to deliver sustained growth and transformation, Myer has announced the appointment of Howatson+Company as its lead creative and production agency following ...
Campaign Brief1d
Tooheys partners up Dune Rats to get pubs rocking again in new campaign via Thinkerbell
Iconic Australian beer brand Tooheys is investing in bringing back pubs and pub rock culture, creating ‘Tooheys on Tour’, a program created by Thinkerbell, aimed at celebrating Australian pubs and ...
Campaign Brief1d
King Living appoints UM Australia as global media partner
King Living has announced the appointment of UM Australia as its new global media agency, with the full transition to be completed by 24 February. This partnership signifies a strategic move to ...
Campaign Brief1d
MSWA expands “Life Not Limits” campaign via The Brand Agency with inspiring new stories
MSWA, a leading provider of support and services for Western Australians living with neurological conditions, has expanded its impactful "Life Not Limits" brand campaign with new stories showcasing ...
Campaign Brief2d
Havas enhances data capabilities through expanded partnership with Funnel
Funnel, a leading marketing intelligence company, has today announced that Havas, one of the world’s largest global ...
Campaign Brief2d
Jonathan Reeve: The psychology behind gamification in retail marketing
Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...