The India-Pakistan conflict was not the ideal time for brands to attempt any bold statements. One direct-to-consumer brand ...

AI isn’t a creative director’s nemesis. It’s a creative director’s biggest ally – a super talented team member. One of AI’s ...

From disappearing elephants to laukis launching release dates — Prime Video’s marketing magic, explained by the Director & ...

After spending seven and a half years at Schbang, a digital ad and marketing agency, its head of business, Sushant H ...

The Board of Control for Cricket in India (BCCI) is “looking at the possibility of starting the suspended Indian Premier ...