Chief Marketer8h
Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times ...
Chief Marketer5d
Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy
Audible's marketing activations have popped up at festivals, international events and fan cons over the past year, all with ...
Chief Marketer3d
Product Marketing
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by ...
Chief Marketer4d
Marketing Activation
Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible ...
Chief Marketer5d
White Claw
We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.