Move over, brand ambassadors with sculpted jawlines and curated Instagram reels, there’s a new breed of influencer stealing ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Grab will be launching a new taxi fleet called GrabCab in Singapore this July, made up entirely of hybrid and electric ...

While much of the world is still piloting generative AI, marketers in Asia are already driving revenue with it. This is ...

Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce.

Social media platform Reddit has rolled out a new suite of profile features designed to give users more control over their ...

Meta is rolling out a suite of expanded ad tools designed to give marketers more control over how their campaigns are ...

Creative studio Heckler has appointed Lily Li (pictured) as managing director of its Singapore office, succeeding Charu Menon ...

FWD Insurance Singapore has launched a travel insurance campaign aimed at giving Singapore travellers peace of mind ahead of the peak travel season. Running from May to July 2025, the “Skip to the ...

The LEGO Group is turning up the volume on gender equity with a bold remix of Run DMC’s 1983 hip hop anthem It’s like that.

Taboola has launched Predictive Audiences, a new capability within its Realize performance marketing platform, designed to ...

KFC Singapore is turning up the heat with the launch of its new limited-time Ultimate Smokey Burger, an “upgraded” version of ...