Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...