The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

“Despite a confusing macro environment, senior seats are holding up,” said Michael Wright, CEO and founder of Taligence in ...

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired ...

Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based ...