Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

El panorama del marketing mundial en 2025 es dinámico. La rápida evolución de la inteligencia artificial y el auge de la publicidad que se puede comprar presentan oportunidades interesantes, pero el ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了 ...

O cenário do marketing global em 2025 é dinâmico. A rápida evolução da IA e o surgimento da publicidade comprável apresentam oportunidades empolgantes, mas o setor também está navegando pelas ...

2025년의 글로벌 마케팅 환경은 예측 불가능하게 빠르게 변화하고 있습니다. AI의 급속한 발전과 쇼퍼블 광고의 부상은 흥미로운 기회를 제공하지만, 공급망 불안과 소비자 정서 변화 등 글로벌 ...

2025年のマーケティング戦略に、明確さと自信を。 2025年のグローバルなマーケティング環境は、非常にダイナミックです。AIの急速な進化やリテールメディアの発展などの新たなチャンスが ...

Le paysage marketing mondial en 2025 est en pleine transformation. L'essor de l'intelligence artificielle et la montée de la publicité achetable créent des opportunités passionnantes, mais le secteur ...