Arsenal has signed a sponsorship with global payroll and HR platform Deel, which is expected to escalate into a sleeve deal ...

Nascar has settled a lawsuit with 23XI Racing and Front Row Motorsports over a dispute relating to charter negotiations, with ...

The International Cricket Council (ICC) has insisted that JioStar remains committed to its lucrative media rights contract, ...

Tomos Grace, who announced his exit from YouTube this week, is to join the Welsh Rugby Union (WRU) as its new chief ...

Louis Vuitton will take over from LVMH Moët Hennessy group stablemate Tag Heuer as title sponsor of the Monaco Grand Prix in ...

Subscription broadcasters Premier Sports and DAZN have secured rights to Spain’s Copa del Rey in key markets across Europe in ...

AFC Bournemouth has become the first Premier League club to announce a new sponsor to combat next season’s front-of-shirt ...

Formula 1’s average audiences on US television reached a record high in 2025 on ESPN channels, the outgoing rights-holder has ...

Global insurance and asset management firm Generali has signed as title sponsor of next year’s Hexagon Cup padel tournament.

TKO Group Holdings has struck a sponsorship deal with US truck and commercial vehicle brand Ram, with the agreement covering ...

YouTube TV, on track to become the US’ biggest pay-TV operator, is to follow DirecTV and Fubo by introducing a cheaper, ...

Anheuser-Busch InBev (AB InBev) has continued its run of recent deals by announcing a new sponsorship agreement with the ...