After months of speculation and multiple bids from would-be American buyers, TikTok may finally be getting a new owner.

A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking on Fox News’ “Sunday ...

YouTube superstar Jimmy ‘MrBeast’ Donaldson has hit back at an AI company for using the drama over him promoting AI as a discount code for creators. In late June, MrBeast introduced an AI-driven ...

U.S. President Donald Trump announced Sunday that a group of wealthy investors is prepared to acquire TikToks American ...

Alix Earle, Ms. Rachel and more were among those named to Forbes’ 50 top creators of 2025—alongside their jaw-dropping paychecks.

MrBeast’s ‘MrLean’ TikTok has set a new personal record with 26.4 million likes, riding the viral meme trend as fans praise his humorous response.

MrBeast is shuttering an AI tool after creator backlash, highlighting the tightrope walk that companies must navigate when ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

The content creator, who was recently named the biggest in the world by Forbes, received over 26 million likes on his most recent TikTok.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes ...

YouTuber Majd has already crossed 1M views on a video and received over 100k subs in just days after appearing in MrBeast’s ...

One of the consistent challenges in creator-led businesses is balancing rapid growth with authenticity and product quality.