Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9.CEO Akio ...

Toyota will turn its Century nameplate, associated with a high-end sedan and SUV in select car markets, into a standalone ...

The LS Concept, short for Luxury Space, is a fully electric, six-wheeled, three-row minivan set to debut in Tokyo. According ...

For decades, the Century stood as Toyota’s understated symbol of prestige - chauffeur-driven, hand-built, and mostly confined ...

Most of the focus is on Century, but Toyota’s Chief Branding Officer, Simon Humphries, suggested the change will enable Lexus ...

The Toyota Century has officially emerged as Toyota’s new premium, halo brand, targeting the high-end car market with its luxurious offerings. This shift marks an exciting evolution in Toyota's ...

Move aside, Lexus. Your time as the ‘responsible eldest son’ is over. Century is now Toyota’s new premium, halo, big boy ...

The ultra-luxury sub-division of Toyota is branching out into its third body style, but we still have questions.